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BodyKind Online Education

Butterfly Foundation

Body Kind Online Education is Australia's first universal prevention e-learning program designed specifically for Years 7-10 students to address body image and the influence of social media.

  • Online
  • ACT
  • NSW
  • NT
  • QLD
  • SA
  • Tas
  • Vic
  • WA

Pricing: Paid

Origin: Developed in Australia for Australian schooling contexts

Affiliations: e-Safety Commissioner Grant; Approved elsewhere: VIC

Product type: Program; Online resources (e.g. videos, games, tools, readings); Student activities; Learning modules

Contact details

Butterfly Foundation
ABN: 42 102 193 582

https://butterfly.org.au/school-youth-professionals/for-schools/body-kind-online-education/

bko-edu@butterfly.org.au

Focus areas

  • Self-esteem and body image

  • E-safety and digital literacy

Curriculum alignment

  • Health and PE

  • Technologies

Prospective users

Audience: Whole class universal (Tier 1)

Context: School or centre-based

Main beneficiaries: Year 7, Year 8, Year 9, Year 10

Delivery style: Student, self-directed

Aims & approach

BodyKind Online Education aims to support students to be BodyKind online and in their everyday lives. It takes a strength-based approach to helping young people have a safe and positive experience online in relation to body image. Developed by Butterfly Foundation, supported by experts and young people, and pilot evaluated.

For Students: 2 x 3 module e-learning programs for Year 7-8 and Year 9-10, mapped to Australian curriculum. The modules support students to:

  • Know body image and the role of social media,
  • Identify appearance ideals and social media tricks,
  • Nurture their bodies through self-compassion online, and
  • Disrupt the algorithms and online negativity.

For School Staff: A School Staff pre-recorded webinar (30 mins) and extensive downloadable Program Support Guide, for positive implementation within classrooms.

For Parents/Caregivers: Information, tip sheets and links to relevant resources as well as a Podcast for parents and caregivers to support teens and their online experience at home.

Webpage resources are accessible to all (regardless of program purchase) to schools, parents/families and young people to support a safer and more positive online experience when it comes to body image.

Implementation support

  • Implementation training webinars or modules
  • Ongoing helpdesk, email or phone support

Evidence

BodyKind Online Education is an e-learning program addressing social media's negative impact on body image through media literacy. Based on sociocultural theories and an extensive literature review, it promotes long-term, multi-lesson learning for young people.

The program incorporates evidence-based strategies, including self-compassion, authenticity online, reducing comparisons, recognizing manipulated images, challenging diet culture, critical content analysis, activism, and promoting positive content while reducing appearance-based teasing and bullying.